In a quaint outdoor shopping plaza in the breezy beach community of Encinitas, just north of San Diego, contemporary fashion from both established and independent designers merge under one stylish roof. For years, women from all over the world have stepped through the door of Mog & Rue -- named for the British slang word for cat "mog" and the French word for street or walk "rue," i.e. Catwalk -- and transformed their style.

Mog & Rue owner Christianna Ablahad is also a widely published fashion and beauty writer who's interviewed countless designers such as Marc Jacobs, Donna Karan and Carolina Herrera, covered New York Fashion Week and has been featured in The New York Times Fashion & Style section. She's also frequently consulted as a fashion expert by both AOL and NBC. Christianna infuses her fashion expertise into everything at Mog & Rue, whether it's deciding to bring in a brand new line or advising customers on trends.

With a discerning eye, Christianna buys for Mog & Rue as if she's buying for herself and her sisters. She understands the need for classic and casual pieces mixed in with au courant and more fashion forward pieces in a woman's wardrobe, and ensures that Mog & Rue can outfit women for any event, any time.